Oct 08

Tips On Creating A Blog That Will Catch Your Reader’s Undivided Attention

Creating a blog is certainly easy but will it generate the traffic desired? Will it generate an endless stream of leads and conversions for the business? It is important to be able to create a business blog that web users want to interact with. The following tips will help in creating a blog that will help you win some customers.

  1. People are tired of reading advertisements. Consumers are inundated with promotional messages. If you blog is focused on spreading your sales message, think twice because you might be losing readers. Know what your target audience wants, their personal interests and needs. Write something vivid and engaging to gain their interest. Forget about promoting your brand; write something that will help readers.
  2. Your target audience can relate to your blog if you make it conversational. This will make your readers feel that you are actually talking to them. Use simple words that are generally used in conversations. Encourage the reader to leave a comment and make sure to reply promptly. This will encourage other readers to post their opinion and soon enough, your traffic will grow.
  3. Do you know that readers are always tempted to click a seductive headline? Use emotional words on your headline and make the reader curious enough to click and read the post. Make sure though that the post is interesting enough for the reader otherwise the strategy might backfire.
  4. Make sure that the first paragraph is enticing because online users can easily be distracted. The blog has to capture the undivided attention of the reader because he can be easily distracted by a Facebook update or a Twitter notification. Write a very interesting first paragraph that the reader cannot resist. Remember that a blog is not an academic essay; keep it simple and clear but engaging.

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