Blogging is a great way to reach potential customers through the power of the internet. Through it, businesses both big and large can share what they know to their audience in a more casual manner.
But, of course, not all blogs are blogged equal, for not all bloggers blog equally. Great care must be taken in order to ensure that the blog is informative and a solid example of marketing, but also not come across as forced, generic or insensitive, especially for a topic as solemn as death.
For those looking to get an edge on other funeral directors in Sydney on the online component of the business, here are some tips for blogging.
- Focus on what your customer needs.
- The hard bit about blogging is coming up with new, good, posts. Fresh, quality content is the lifeblood of any blog, but it can be difficult to come up with anything good. A good idea is to look at what your customers need; what do they write about, what they look for in a funeral service, what would help them plan funerals, that sort of thing. Find an answer to these questions, and build your post around that.
- Post at least once a week.
- To continue the above point, and to repeat, a blog lives or dies based on good, periodic content. Stay consistent, publish regularly.
- Keywords are, well, key.
- SEO, or Search Engine Optimization, is the measure of your websites optimization for search engine results due to the use of keywords within the site. In other words, when people search for, “cremation Sydney” or “funeral directors in Sydney”, the better your blog’s/site’s SEO, the more likely it is for it to show up at the beginning of search results. Use keywords intelligently when writing your blog to ensure than when people search for a topic, your idea is the first thing they see.
- Encourage engagement.
- If you manage to get your audience hooked, get them to respond to your blog posts: have them ask a question, share your post on social media, or encourage them to visit your business for some good, old-fashioned one-on-one talk. Respond to this by reciprocating their attempts to engage with your business, and you’ll be communicating in a direct, and personable manner that will attract more customers to you, as well as keep the current ones loyal.