For an entrepreneur, the responsibility does not start and end at some point. It extends far and beyond. You will play different roles in a daily basis and the most important of it all is marketing. In order to be successful in marketing, you must be able to get to know the right strategies as well as the practices that are suitable in a given time.
If you are aiming for your business to grow and be successful, you must have a deeper understanding of what inbound marketing is all about and the best practices that should be employed. You might be busy tackling many other tasks but keep in mind that marketing should not be ignored in order to get your brand out there. Here are some tips on how to succeed in inbound marketing.
- No more traditional marketing methods. Majority of consumers have unsubscribed to their email lists, 91 per cent according to data. Another research conducted by Motorola shows that 68 per cent of people who are recording their favorite TV shows do so in an attempt to escape TV commercials. DoubleClick’s statistic showed that only 0.2 per cent of users are clicking on displays ads on their screens. Hubspot’s CEO, Brian Halligan, said that there have been massive changes in the way that consumers shop and in order for companies to survive they must be able to adapt to these changes. Consumer attention is now earned in order for the business to thrive. An inbound experience is now more effective compared to methods of marketing where users are interrupted.
- Create remarkable content in order to stand out from the crowd. You might have known by now that there are hundreds of channels on the television and billions of websites that exist as competition. All are vying for the consumers’ attention. Nowadays, it is not enough that you have content but it must be remarkable that the viewers will not only be entertained but be inspired and educated at the same time.
The website should act as a hub and not as an announcement page. This is where many companies are going wrong and this is why they are hiring crewdo in order to have a website that caters to the need and expectations of the consumers.