Blogs are great ways to be able to connect with customers and strengthen a brand. However, how will the electrician in Cannon Hill blog about the services provided in the residential, commercial and industrial sector without making it look like an advertisement? Blogs must not contain ads that have nothing to do with the business as they often dilute the association with consumers.
The following blogging tips will help you drive traffic to your site, establish yourself as an authority in the industry and help you reach new markets:
- A blog is one of the most effective and affordable way to easily promote the business. You do not need ads that will take valuable space. Write for customers. Give them an idea on how minor electrical issues can be solved without requiring an expert. Answer their most frequently asked questions or provide new insights regarding the industry.
- Lack of time and ideas are the most common problems faced by electricians. However, with a little bit of planning, you can have more than enough ideas for your blogs. Create valuable content so that your customers will have something to look forward to. If lack of time prevents you from writing a blog, outsource the blog but give them an idea on what you want to be written.
- Keywords and keyword phrases are very important because they will be used by people who are searching for electrical services. One you have identified a keyword or long-tailed keyword that is suitable for the business, it can be used as the blog title so that users will immediately know what the blog is all about.
- There are varying opinions on the frequency of posting blogs. Once a week is just right but make sure that you are consistent with posting fresh and relevant content; otherwise the audience may feel that you have abandoned them.
Meanwhile, at the last paragraph of the blog, it is important to make it known to the audience that the electrician in Cannon Hill provides electrical installations, maintenance and quality repair service. Don’t forget about reliability, quality, efficiency, customer service and friendly advice.