Most business owners choose to advertise online as is the case in iHome Alarm Systems through their website ihomealarmsystem.com. However, the process of making and developing a website for this purpose is not as easy as many people think. Using a website as a market tool may require a couple of elements to consider. A question on what, where, and how to put the important elements are equally important to transform a weak marketing tool to a strong one.
1. Display the Most Important Products/Services on Home Page
In the website of iHome alarm systems, three representative security gadgets are displayed at the bottom of the home page: ADT alarm system, ADT pulse, and Security Camera. High-quality photos with brief descriptions under each are presented in a well-organized manner. These photos of advertised products are of great importance to attract interested customers to explore the website even more.
2. Present FAB Statements
It’s not enough to attract viewers of the website through a display of photos; what’s more essential to know about are the reasons for potential customers to consider buying for themselves the product – for instance to install a security camera for a potential customer’s retail store. FAB statements or features, advantages, and benefits statements are important to be presented in a clear and concise manner so as to quickly answer the questions in the mind of a customer or drive away whatever doubts there are. Of course, it’s important to note that all of which have to be factual. The website of iHome Alarm systems, for instance, enumerated a few benefits of installing a security camera such as prevention of trespassing, burglary, or monitor employee activities.
3. Offer Seasonal Discounts
This could be the most well-known technique to increase sales in the part of sellers as it is loved by all customers. In this strategy, however, you choose which products to give a discount on, as well as how much. Promotional pricing such as Bundle Pricing where a customer normally feels he or she is getting more than what he or she is paying for or Markdowns where a reduction on price is applied to a wide range of products are just a few commonly used in businesses both online and retail stores.