How to Create Your Own Online Buying Guides


Making a decision in purchasing something is crucial. A lot of different factors would have to be considered. Either it is as simple as purchasing a packaging set or baskets, you will always need to have elements you should consider so as to make your purchase well-thought out and planned, helping you avoid any form of regrets.
Buying guides are abundant online. These are product information, blogs and reviews websites which will tell you what you need to know about some products so that you can make up your mind about what to purchase. And as a writer, your job is to be able to write a buying guide which can help people make a decision in their purchases and not just persuade them to do so.

Simple Tips to Follow when Writing a Buying Guide

In providing a solution, there will always be a problem or a question first. This is the same with creating your own buying guide. Putting yourself in the customer’s shoes, what should you include in the buying guide which will help them in their shopping needs? There are specific elements that must be in your buying guide.

  • Write the basic information about the product and highlight its unique feature.
  • Include all the problems that the product can provide solutions to.
  • Make sure to include at least a price range for the products so that customers will readily have the information when they are considering their budget. For example, you forgot to place a price range for a packaging set featured in your buying guide, the probable end for this is that most will just skip the product since they don’t know what the price is anyway.
  • If there are other uses of the products, list them down.

Since people will be looking at your guide because they don’t want to spend so much time researching about the products, it is your job to readily provide them with enough information which can lead to their decision. But make sure not to crowd your guide with too much information. This too will result to customers ignoring the products if they feel that there is just too much text to read. One excellent example of a buying guide is from a packaging set company. You can use this to pattern your own guide.

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